Why You Should Attend Networking Events

The next article in our series of blog posts looking into the best marketing practices for small businesses is attending networking events.

Networking events are special events which are held with the intention of letting business owners meet other business owners and to encourage dialogue and the formation of new working partnerships between these people. These events can be great for small businesses with low budgets to form new partnerships and relationships.

The ability to successfully network is a crucial skill for any business owner, it is one of the main methods of gaining and meeting contacts and clients. Some of the advantages of networking are as follows:

  • Raising Your Profile

The ability to raise your profile and become more visible is a great benefit of networking events. Especially for small businesses who may have less disposable income available to spend on large scale marketing activities. Regularly attending and being active at networking events ca really help to raise the profile of your brand as you will be top of mind within a particular industry. If you get your brand and message regularly in front of the right people then it can help to raise awareness and visibility of your brand which can help to increase leads and referrals.

  • It’s About Who You Know

Another benefit of networking events harks back to the age old saying ‘it’s not what you know, its who you know’. If you want to have a really successful business, then you must have a solid foundation of relevant business contacts which you can call upon to help your business thrive. Attending networking events provides a great opportunity to connect and form strong relationships with people that you could potentially help you in your business ventures. These people that you have relationships will also have lists of contacts themselves who they can put you in contact with. These will often be people that you would not have had the chance to connect with otherwise.

  • To Stay on Trend

Attending networking events that are hosted or attended by multiple people who are in the same industry as you are or people who fit into your target market is a great way to get to know the current trends that are affecting the industry or the target market. The valuable information that you can gain at these events can give you a considerable advantage over your competition.

  • Recruitment

If you are looking for new employees, then business networking events can be a great place to search the marketplace. Often these networking events will be held exclusively for one industry and so there is a high chance that relevant potential employee will be in attendance. You will be able to strike up conversations with these people and make clear your need and understand their needs. There is a good chance that you may find the person you were looking for, if you don’t then you have gained one more business contact.

If you are looking to find a networking event that may be relevant for your business then this page is a great place to start.

 

 

Why is it so Important to Have a Good Website?

 

Websitesblogpost

Next up in our mini-series of blog posts looking at marketing tips for small business is the importance of a good website. (Of course, I would say that, wouldn’t I?!)

Most businesses need a web presence in the digital age in order to be found easily by customers and potential customers. In fact, it has been said that there are three key reasons why people will visit your website;

  1. they are looking for information
  2. they want to contact you
  3.  they want to transact with you.

There are various benefits to having a good website for your business, we have listed four key ones for you below:

Visibility
Visibility is one of the most important benefits of having a good website for your company. Having an online presence means it is much easier for customers to find you. Furthermore, if the website is well optimised for search engines then visibility will vastly increase due to it climbing further up the search engine results page as discussed in a previous blog post. This will mean that when people search for something relevant to your website you will be amongst the first results and thus it is far more likely people will click on your website.

There are various methods of optimising your website including:

  • Good relevant content
  • Keyword use
  • Meta titles and tags
  • Fast loading times
  • Responsiveness

It reflects you as a business
The fact that your website reflects you as a business and a professional is fairly commonsensical. It makes sense that if your website is slick and professional looking then potential clients will see this as a reflection of you and your business. If potential clients visit your website and see that it is poorly designed and unprofessional then that is how they will perceive you.

Unless you yourself are a web designer, it is always a good idea to hire an experienced web designer to build your website as you can guarantee they will produce a slick and professional looking website which will help to bring in more customers.

Mobile Use
Google has warned website owners that they see mobile as the future of search and if websites are not optimised for mobile devices their search ranking will be negatively affected.
With this considered, every good website must be optimised in order for it to be responsive for use on mobile devices such as tablets and mobile phones. As mentioned in a previous blog post, Research has shown that over 50% of mobile visitors will abandon your website if it takes more than three seconds to load. So if you have a good responsive website which works well on mobile devices, it provides a good user experience for the customer with no scrolling or resizing needed. If this is done well then people are likely to stay on your page for longer which increases the chances of a sale.

Sales
By having a good website and online presence you allow for the selling of products or services 24/7 around the clock and across the globe because a website is not restricted by time or location like a physical shop. Moreover, making the actual process of purchasing an item from your website as easy as possible for the customer will result in more sales and a happier customer base. This is only a good thing as a growing bottom line will keep your shareholders happy and the business growing.

To conclude, having a website is vital for businesses if they are to achieve their goals. A good website will not only help drive sales, it will also improve the user experience and reflect positively on you as a company.

The reason We Build Websites ever got off the ground

What do you mean?
Hidden extras on website build

As autumn begins to loom on the horizon and as today is the 2nd of the month, this seems a sensible time to update you on our news. You might notice that We Build Websites has had a modest facelift. This was brought about in part by the theory that ‘in marketing there isn’t just one solution’.  The good practice, that you propose a strategy, test a theory, analyse results and then tweak the strategy is a good habit to get into.  Let me explain:

The idea behind We Build Websites came from receiving many requests for advice. People would ask me for my opinion regarding their website and how it should look, and was there a way of having an online presence that would keep it in their budget? The truth is, yes, there are many affordable ways of having an online presence. If you are tech savvy – even vaguely so – you can probably pick one of the self-build options online and get started with your online website.

The result of these conversations sparked the formation of the company We Build Websites Ltd. What I wanted to avoid was all the ‘extras’ that keep getting added to the, so-called, ‘free’ website builders. You can have one page, but you get charged extra for new pages; a contact form; a gallery page and there is an additional charge if you don’t want advertising on your site or if you want your website on your own domain.

And the idea? To offer websites, professionally designed for you (rather than a DIY template) with a super easy editing function. Thus, all the technophobes and the busy people (who don’t have time to mess about) have an accessible website platform that can be updated easily and simply for a small monthly fee. The hard work is taken out of the process. You tell us what you’d like to end up with and we do the hard work. A website is designed, put online for you to add photographs and words.

We Build Websites Ltd, doesn’t only offer the simple starter-website package. In fact, most of the projects we undertake are bespoke websites. These sites have a more complicated Content Management System. This enables our customer to be in control of things like the management of a customer database or sales-lead tracker, Event booking, online shops (eCommerce) and Bookkeeping systems.

But for now, our entry-level websites offer an honest well-priced website solution. It looks good on a mobile device as well as a desktop screen and there is help when you need it for all you people who haven’t got the time to do-it-yourself. And we offer a money-back guarantee on our websites.

If any of you reading this are interested in the #smallbusinesswebsites offering you can find more information Introductory Offer.  If you are seeking a more advanced option then get in touch with me, we’ve created a variety of bespoke solutions for our clients. You’ll find that not much is beyond us!