Next up in our mini-series of blog posts looking at marketing tips for small business is the importance of a good website. (Of course, I would say that, wouldn’t I?!)
Most businesses need a web presence in the digital age in order to be found easily by customers and potential customers. In fact, it has been said that there are three key reasons why people will visit your website;
- they are looking for information
- they want to contact you
- they want to transact with you.
There are various benefits to having a good website for your business, we have listed four key ones for you below:
Visibility is one of the most important benefits of having a good website for your company. Having an online presence means it is much easier for customers to find you. Furthermore, if the website is well optimised for search engines then visibility will vastly increase due to it climbing further up the search engine results page as discussed in a previous blog post. This will mean that when people search for something relevant to your website you will be amongst the first results and thus it is far more likely people will click on your website.
There are various methods of optimising your website including:
- Good relevant content
- Keyword use
- Meta titles and tags
- Fast loading times
It reflects you as a business
The fact that your website reflects you as a business and a professional is fairly commonsensical. It makes sense that if your website is slick and professional looking then potential clients will see this as a reflection of you and your business. If potential clients visit your website and see that it is poorly designed and unprofessional then that is how they will perceive you.
Unless you yourself are a web designer, it is always a good idea to hire an experienced web designer to build your website as you can guarantee they will produce a slick and professional looking website which will help to bring in more customers.
Google has warned website owners that they see mobile as the future of search and if websites are not optimised for mobile devices their search ranking will be negatively affected.
With this considered, every good website must be optimised in order for it to be responsive for use on mobile devices such as tablets and mobile phones. As mentioned in a previous blog post, Research has shown that over 50% of mobile visitors will abandon your website if it takes more than three seconds to load. So if you have a good responsive website which works well on mobile devices, it provides a good user experience for the customer with no scrolling or resizing needed. If this is done well then people are likely to stay on your page for longer which increases the chances of a sale.
By having a good website and online presence you allow for the selling of products or services 24/7 around the clock and across the globe because a website is not restricted by time or location like a physical shop. Moreover, making the actual process of purchasing an item from your website as easy as possible for the customer will result in more sales and a happier customer base. This is only a good thing as a growing bottom line will keep your shareholders happy and the business growing.
To conclude, having a website is vital for businesses if they are to achieve their goals. A good website will not only help drive sales, it will also improve the user experience and reflect positively on you as a company.