The reason We Build Websites ever got off the ground

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Hidden extras on website build

As autumn begins to loom on the horizon and as today is the 2nd of the month, this seems a sensible time to update you on our news. You might notice that We Build Websites has had a modest facelift. This was brought about in part by the theory that ‘in marketing there isn’t just one solution’.  The good practice, that you propose a strategy, test a theory, analyse results and then tweak the strategy is a good habit to get into.  Let me explain:

The idea behind We Build Websites came from receiving many requests for advice. People would ask me for my opinion regarding their website and how it should look, and was there a way of having an online presence that would keep it in their budget? The truth is, yes, there are many affordable ways of having an online presence. If you are tech savvy – even vaguely so – you can probably pick one of the self-build options online and get started with your online website.

The result of these conversations sparked the formation of the company We Build Websites Ltd. What I wanted to avoid was all the ‘extras’ that keep getting added to the, so-called, ‘free’ website builders. You can have one page, but you get charged extra for new pages; a contact form; a gallery page and there is an additional charge if you don’t want advertising on your site or if you want your website on your own domain.

And the idea? To offer websites, professionally designed for you (rather than a DIY template) with a super easy editing function. Thus, all the technophobes and the busy people (who don’t have time to mess about) have an accessible website platform that can be updated easily and simply for a small monthly fee. The hard work is taken out of the process. You tell us what you’d like to end up with and we do the hard work. A website is designed, put online for you to add photographs and words.

We Build Websites Ltd, doesn’t only offer the simple starter-website package. In fact, most of the projects we undertake are bespoke websites. These sites have a more complicated Content Management System. This enables our customer to be in control of things like the management of a customer database or sales-lead tracker, Event booking, online shops (eCommerce) and Bookkeeping systems.

But for now, our entry-level websites offer an honest well-priced website solution. It looks good on a mobile device as well as a desktop screen and there is help when you need it for all you people who haven’t got the time to do-it-yourself. And we offer a money-back guarantee on our websites.

If any of you reading this are interested in the #smallbusinesswebsites offering you can find more information Introductory Offer.  If you are seeking a more advanced option then get in touch with me, we’ve created a variety of bespoke solutions for our clients. You’ll find that not much is beyond us!

The do-it-yourself SEO Journey

Following on from my last post, I am now making good on my promise to keep you informed with my SEO journey.  Like many of you I juggle with the day-to-day process of running two businesses and being company secretary on another, helping out friends and colleagues and generally living. Therefore, if you don’t outsource the SEO for your website and say you will do it yourself to save the money, what I’ve discovered is that you need to set aside time specifically for this task!  Running a business and looking after your customers is hugely time-consuming. Building up a substantial SEO profile is also time-consuming, an hour a week in the beginning is just not enough.

So, I sit and look at my very, very long list of keywords gleaned from the Google keywords planner. There are thousands! It would be silly to try to fit all of those keywords into the copy on the website, so I will try to identify perhaps three keywords/phrases that I will concentrate on and I decide to start on the homepage text. (Only another 26 pages to go after the homepage!)

Before I started, I decided to explore tips and tricks that others have used, so a quick internet search for “SEO tools”  This, in itself is a time-consuming exercise, and after an hour or searching from one forum to the next I hit upon http://www.hobo-web.co.uk/best-seo-tools/. I had stumbled upon this site the previous week and had read a brilliant article, so I decided I would stop here and work through some of the recommendations.

So, first things first.

I have a new website – lets audit it. By this I mean I want to have a benchmark of zero – new site, no back links, no ranking, but as I optimise the site I need to be able to chart my progress. I’ve downloaded FREE the Website Auditor – http://www.link-assistant.com/  I must confess, even with the free version, I’m instantly reminded that I’ve not paid enough attention to the onsite meta data. So for the next hour, I go back through the Content Management of the website in order to ensure that the Meta Data is in place. In an hour, I didn’t manage to finish all the pages. I think this is something that I need to keep addressing. This is a relatively large website and some thought needs to be given to this, so that each page contains relevant data. Two hours down and I still haven’t started crafting the copy on my home page!

Next on my list is to identify the key phrases for which I want to be found and then to take steps to re-write the copy to optimised the home page for these three phrases. Another hour and a half, continuously crafting the copy and then checking with the Website Auditor allowed me to see an improvement on my optimisation rate from 35% (which was extremely poor) to an optimization rate of 81.8%.

Because I’m not quite ready to launch We Build Websites on the world (we have to relocate offices which will result in downtime and I’m not prepared to leave clients without support for any length of time) I haven’t set up Facebook page, LinkedIn profiles or used any Social Media to promote the site as yet… quite possibly I might chart the pitfalls of this exercise in my next post!